Case Study · Construction & Infrastructure

Clarke Lambert Construction

A 20+ page AI platform for a leading UK construction firm — 9 service divisions, AI advisor James, procurement portal, tender hub, and a full commercial contract conversion flow.

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Construction

Sector

20+

Pages Built

9 Divisions

Services

SSIP · RoSPA · IOSH

Accredited

The Brief

A digital presence worthy of commercial-scale construction

Clarke Lambert Construction is a multi-discipline UK construction firm operating across 9 service divisions — from groundworks and structural steel to fit-out and facilities management. Their existing digital presence didn't reflect the quality and scale of their work.

The brief was to build a platform that could win commercial contracts, showcase their project portfolio, and communicate their expertise to the developers, architects, and project managers who commission construction work at scale.

The result is a 20+ page AI platform: 4 sector hubs, 9 service pages, accreditations hub, case studies library, procurement portal, tender hub, maintenance enquiry system, and the James AI chatbot — trained on Clarke Lambert's full service stack and deployed as a 24/7 pre-construction advisor.

Build Timeline

Discovery to preview launch in 2025

Project Timeline

Key milestones and achievements throughout the development process

Q4 2024

Discovery & Brief

Clarke Lambert Construction came to Product Systems AI with a clear challenge: their existing digital presence didn't reflect the quality and scale of their work. They needed a website that could win commercial contracts, showcase their portfolio, and communicate their expertise to developers, architects, and project managers.

Mapped the full service stack across 9 construction divisions

Identified the primary audience: developers, architects, and project managers

Defined the commercial contract conversion flow as the primary goal

Scoped the AI chatbot James as the 24/7 pre-construction advisor

Q1 2025

Design & Brand System

Developed a bold, industrial aesthetic that communicates strength, precision, and reliability. Deep navy and steel blue tones were chosen to convey corporate confidence, with high-contrast typography that commands attention on any screen.

Designed the industrial brand system: navy, steel, and white

Created the sector hub architecture: 4 primary sectors

Built the accreditations hub showcasing SSIP, RoSPA, and IOSH credentials

Designed the project portfolio gallery with sector filtering

Q2 2025

AI Platform Build

Built a comprehensive 20+ page AI platform: 4 sector hubs, 9 service pages, accreditations hub, case studies library, procurement portal, tender hub, maintenance enquiry system, and a full RFQ conversion flow. The AI chatbot James was trained on Clarke Lambert's full service stack and deployed as a 24/7 pre-construction advisor.

Built 20+ pages across 4 sector hubs and 9 service divisions

Deployed James AI chatbot — trained on full service stack

Built the procurement portal and tender hub

Integrated RFQ conversion flow with project scoping questionnaire

Q3 2025

Preview Launch

Clarke Lambert Construction launched in preview mode with the full platform live and operational. The team is finalising their project photography library ahead of full public launch — a testament to the care they take in presenting their work, both on site and online.

Full 20+ page platform live in preview mode

James AI chatbot live — 24/7 pre-construction advisory

Procurement portal and tender hub operational

Project photography library in final curation

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