Framer Review UK 2025 — The Best No-Code Builder?
Framer has taken the design world by storm. We've built dozens of sites on it and tested it against every major competitor. Here's our honest verdict.
Framer is the most exciting website builder of 2025. It bridges the gap between design tool and production website builder in a way nothing else does. If you want a stunning, fast website without writing code — and you're willing to spend a few hours learning the tool — Framer is exceptional.
Affiliate disclosure: We may earn a commission if you sign up via our links. This does not affect our review.
What is Framer?
Framer is a no-code website builder that started as a prototyping tool for designers and evolved into a full production website platform. It's used by designers, startups, and agencies to build visually stunning, fast-loading websites without writing code.
What sets Framer apart is its design-first approach. The editor feels like Figma — you have complete visual freedom over layout, typography, and interactions. But unlike Figma, the output is a live, hosted website with a CMS, SEO tools, and analytics built in.
In 2024–2025, Framer added AI tools that can generate entire page layouts, write copy, and create components from text prompts. This has dramatically lowered the barrier to entry and made Framer accessible to non-designers for the first time.
Framer Pricing 2025
Annual billing. Per site pricing.
- Unlimited projects
- Framer subdomain
- 10 CMS collections
- 1,000 pages
- 5 MB file uploads
- 3 editors
- AI design tools
- Everything in Free
- Free custom domain
- AI-powered design
- Fast & secure hosting
- Built-in SEO tools
- Unlimited bandwidth
Key Features We Tested
Visual Design Editor
Complete design freedom with a Figma-like interface. Every element is fully customisable — fonts, colours, spacing, animations, and interactions. No templates forcing you into a box.
AI Design Tools
Type a prompt like 'create a hero section for a plumbing company' and Framer generates a complete, styled section. AI also writes copy, suggests colour palettes, and creates component variants.
Hosting & Performance
Framer hosts your site on a global CDN with automatic HTTPS, image optimisation, and edge caching. Sites consistently score 90–98 on Google PageSpeed — faster than most hand-coded sites.
CMS & Content
Built-in CMS for blogs, portfolios, and product listings. Relational CMS on Pro plans allows complex content structures. No plugins, no database management — it just works.
SEO Tools
Custom meta titles, descriptions, Open Graph tags, sitemap generation, canonical URLs, and structured data. Framer sites rank well organically thanks to fast loading and clean HTML.
Code Components
Advanced users can add custom React components directly into Framer. This bridges the gap between no-code and full development, giving you unlimited extensibility when needed.
Pros & Cons
What We Love
- Stunning visual output — Framer sites look like they were built by a top design agency
- AI-powered design tools that generate layouts, copy, and components from prompts
- 50% affiliate commission for the first full year — one of the highest in the industry
- Built-in CMS, SEO tools, analytics, and hosting — no plugins needed
- Figma-like design interface means designers can build production sites directly
- Blazing fast performance — Framer sites consistently score 95+ on Google PageSpeed
- Free custom domain on all paid plans
What Could Be Better
- Steeper learning curve than Wix or Squarespace — not for complete beginners
- CMS is less powerful than WordPress for content-heavy sites
- No native e-commerce — you need to integrate Shopify or Stripe manually (see our Shopify review)
- Editor collaboration can be slow with large teams
- Some advanced features require add-ons that increase the monthly cost
- Limited third-party integrations compared to WordPress ecosystem
Framer vs Webflow vs Squarespace vs Wix
How Framer compares to the most popular website builders for UK businesses.
| Feature | Framer | Webflow | Squarespace | Wix |
|---|---|---|---|---|
| Visual design freedom | Excellent | Excellent | Good | Good |
| AI design tools | ||||
| Built-in CMS | ||||
| Native e-commerce | ||||
| Page speed (avg) | 95+ | 85–92 | 70–80 | 65–78 |
| Free custom domain | ||||
| Figma import | ||||
| A/B testing | Add-on | |||
| Staging environment | ||||
| Starting price (paid) | £10/mo | £14/mo | £11/mo | £9/mo |
Frequently Asked Questions About Framer
What is Framer and how does it work?
Framer is a no-code website builder that combines a Figma-like visual design interface with production-ready hosting and CMS. You design your site visually — dragging, resizing, and styling components — and Framer generates clean, fast HTML/CSS/JS automatically. It includes AI tools that can generate entire layouts from text prompts.
Is Framer better than Webflow?
Framer and Webflow are both excellent, but they suit different users. Framer has a more intuitive design interface, better AI tools, and faster performance out of the box. Webflow has a more mature CMS, better e-commerce, and a larger template library. For designers building marketing sites and portfolios, Framer is often the better choice. For complex content-driven sites, Webflow has the edge.
Can beginners use Framer?
Framer has a steeper learning curve than Wix or Squarespace. If you've never used a design tool before, expect 3–5 hours of learning before you're productive. However, Framer's AI tools significantly lower the barrier — you can describe what you want and Framer generates a starting point. Most motivated beginners can build a professional site within a weekend.
Does Framer have e-commerce?
Framer doesn't have native e-commerce built in. You can integrate Shopify's Buy Button, Stripe payment links, or Gumroad for digital products. For full e-commerce functionality, Shopify or WooCommerce remains the better choice. Framer is best suited to service businesses, portfolios, SaaS landing pages, and content sites.
How fast are Framer websites?
Framer websites consistently score 90–98 on Google PageSpeed Insights, making them among the fastest in the no-code builder category. This is because Framer generates optimised static HTML with minimal JavaScript, uses a global CDN, and automatically optimises images. Fast loading speeds directly improve Google rankings and conversion rates.
What is Framer's affiliate commission?
Framer pays 50% commission on the first full year of any paid subscription you refer. On a Pro plan at £30/month, that's £180 in commission per referral. On Scale plans, commissions can reach £300+ per referral. It's one of the most generous affiliate programmes in the website builder space.
Is Framer good for SEO?
Yes — Framer has strong built-in SEO tools including custom meta titles/descriptions, Open Graph tags, sitemap generation, canonical URLs, and structured data support. The fast loading speeds and clean HTML output also contribute to strong organic rankings. Several Framer sites rank on page 1 of Google within weeks of launch.
Does Framer work with Figma?
Yes — you can import Figma designs directly into Framer and convert them into interactive, live websites. This makes Framer the natural choice for designers who already work in Figma. The import isn't pixel-perfect, but it gives you a strong starting point that you refine in Framer's editor.
How much does Framer cost per month?
Framer's paid plans start at £10/month (Basic) for a single site with a custom domain. The Pro plan at £30/month adds staging, CMS relations, and site redirects. Additional editors cost £20–£40/month each. There's also a free plan for testing and prototyping with a Framer subdomain.
Can I migrate from WordPress to Framer?
Yes, though it requires manual work. You can export your WordPress content and rebuild your site in Framer. Many businesses migrate from WordPress to Framer specifically to escape plugin maintenance, security vulnerabilities, and slow loading speeds. Framer's CMS can handle most blog and portfolio use cases that previously required WordPress.
Ready to Build with Framer?
Start for free with no credit card required. Build your first site today and see why thousands of designers and businesses are switching to Framer.
Affiliate disclosure: Product Systems AI earns a commission when you sign up via our links. This does not affect our editorial independence or the price you pay.