Recommended Tools

Tools We Actually Use & Recommend

We've tested hundreds of business tools. These are the 7 we recommend to every UK business we work with — each one is a genuine recommendation backed by real experience.

Affiliate disclosure: Some links below are affiliate links. We earn a small commission if you sign up — at no extra cost to you. This never influences our recommendations.

9.6
out of 10
We Use This

1. Kinsta

Premium Managed WordPress Hosting

The fastest managed WordPress hosting on the market. Google Cloud C3D infrastructure, 37 global data centres, and a dashboard that makes hosting genuinely enjoyable. We use Kinsta for all our client sites.

Best For
WordPress sites, agencies, WooCommerce stores
Commission
$50–$500 per referral + 10% recurring
Key Features
Google Cloud C3D37 data centresFree migrations24/7 expert support
9.3
out of 10
Top Pick

2. Semrush

All-in-One SEO & Digital Marketing Platform

The most comprehensive SEO toolkit available. Keyword research, competitor analysis, site audits, backlink tracking, and content optimisation — all in one platform. Used by 10 million+ marketing professionals worldwide.

Best For
SEO professionals, content marketers, agencies
Commission
40% recurring commission
Key Features
55+ SEO tools25B+ keywordsCompetitor analysisSite audit
9.1
out of 10
Free to Start

3. HubSpot

CRM, Marketing & Sales Platform

The world's most popular CRM platform. Free forever for core CRM features, with powerful paid tiers for marketing automation, email campaigns, and sales pipelines. Perfect for growing UK businesses that need to manage leads and customers.

Best For
Sales teams, marketing agencies, B2B businesses
Commission
30% recurring for 12 months
Key Features
Free CRM foreverEmail marketingSales pipelinesLive chat
9
out of 10
Rising Fast

4. Framer

The Fastest No-Code Website Builder

The hottest website builder of 2025. Design and publish stunning websites without code, with built-in CMS, SEO tools, and AI-powered design features. Framer is what Figma would be if it could publish live websites.

Best For
Designers, startups, marketing teams, agencies
Commission
50% commission for the first full year
Key Features
AI design toolsBuilt-in CMSFree plan availableFigma import
9.2
out of 10
Team Favourite

5. Notion

All-in-One Workspace for Teams

Notes, databases, wikis, project management, and AI — all in one beautiful workspace. Notion has replaced Confluence, Trello, and Google Docs for millions of teams. The AI features alone are worth the subscription.

Best For
Teams, project managers, knowledge workers, startups
Commission
$50 per activation + 20% year-one revenue
Key Features
Free plan availableAI writing assistantTeam wikisProject tracking
9.2
out of 10
Automation Essential

6. Zapier

Automate Your Business Without Code

Connect 2,000+ apps and automate repetitive tasks without writing a single line of code. Zapier is the backbone of modern business automation — from lead routing to invoice generation to social media scheduling.

Best For
Operations teams, solopreneurs, agencies, e-commerce
Commission
15% recurring commission
Key Features
2,000+ integrationsFree plan availableNo-code editorMulti-step Zaps
9.4
out of 10
E-Commerce Leader

7. Shopify

The World's Leading E-Commerce Platform

Power your online store with the platform trusted by 1.7 million businesses worldwide. From handmade goods to global brands, Shopify scales with you. Built-in payments, shipping, and a 8,000+ app ecosystem.

Best For
Retailers, product businesses, DTC brands
Commission
$150 bounty per new merchant
Key Features
3-day free trial8,000+ appsBuilt-in POSMulti-currency

Need Help Choosing the Right Tools?

Every business is different. Our team can recommend the right tech stack for your specific needs, budget, and goals — and help you get everything set up.

Elodie